There is something nice about going to a market. They are vibrant, full of characters and often offer up solutions to problems you’ve had for ages and almost given up on.
The market is the place where you’ll find cabbage that really does taste good, or that odd sized spanner you need to mend the 1940s toaster you’ve inherited from your parents (it was a wedding present they received which I now use on a daily basis – how many modern toasters work that well?)
Running a business online can be exactly the same as running a market stall, especially if you follow the path of affiliate marketing.
Okay, so I’m not suggesting you should be selling cabbages (although I do buy my organic box online), but with affiliate marketing you get the opportunity to promote products that you personally like and trust without the need to worry about keeping stock, running the logistics of delivery or even giving technical support, if that’s not your forte.
Your role as the marketer is simple: to identify people’s problems and needs, and match them to a solution.
There are two basic approaches to affiliate marketing:
Low value – high volume sales where the decision to buy is almost a no-brainer and very little support is needed from the affiliate (if any).
High value – low volume sales which takes a more structured approach, has a longer decision making process and requires the affiliate to add additional value to the offer.
Both approaches are equally valid and which process you choose will depend on your own character, business experience, income goals, how hard you want to work, and how it fits into your lifestyle.
I have an eclectic approach to life and for a few years now, I’ve been making money online through a variety of methods: teaching, consultancy, writing, and freelancing, but the least stressful method I’ve used is affiliate marketing.
I’m glad I found this particular market stall. It allows me to achieve my financial goals whilst giving me freedom to pursue my hobbies (I have a passion for writing novels and a desire to learn to fly).
Truthfully, it’s not going to be for everyone. But if you’ve ever thought about getting into affiliate marketing and don’t really know if it will work for you, reach out to me. Drop a #STRATEGY in the comments box.
We can connect, discuss where you’re at now, what you want to achieve and I’ll help you plan a strategy to move forward in the right direction.
And I’ll be brutally honest. If I don’t think affiliate marketing is right for you, I’ll tell you so!