When COVID-19 hit the world, it turned most people’s lives upside down. Our family was no different. The traditional jobs that we had done before became impossible to do. Both my son and I worked in the health field, my daughter in hospitality and their partners in industries that suffered with the lockdowns that took place in response to the pandemic.
We were lucky that we happened to all go into lockdown together as one large extended family, and it was between the communal jigsaw marathons, games of charades and conversations about the meaning of life, that we decided unanimously that we wanted to help the world to be a better place for average people, like us.
Tallying up the skills that we have collectively attained over the years was an interesting, and sometimes eye-opening, experience. If ever self-doubt rears its ugly head, it’s an exercise I recommend doing as it’s only when you commit your life skills to paper that you realise that you really do have a lot to offer others.
Now the world has changed. And post-pandemic, its unlikely to return to its previous state. A new order is emerging and its online!
It was during the process of thinking how best to use this online environment to find those that we could help, we realised there are many others, just like us, who also have valuable skills they wish to share. Some will make the transition into the digital marketplace easily, but others will struggle. And it is for these people this website is written.
The combined knowledge and experience we have of digital marketing, we plan to share: the highs and the lows; the successes and failures. Take these insights and learn from them. They may make the difference between failure and success as you take your business online.
We look forward to seeing you here regularly and welcome your questions and comments.