Humans are visual beings and are able to process images much faster than written text. It only takes about 13 milliseconds to look at an image and be able to understand it and recall the information it contains.
This is why it’s been shown that presentations that are accompanied by visual aids are more than 40% more effective than the written or even spoken word.
As marketers looking to attract attention and be seen through the jungle of content posts on social media, it’s vital to stand above the crowd by using images to resonate with the intuitive and emotional centres in a person’s brain.
The type of imagery that works well and increases audience engagement with your post are:
- Photos of you in everyday life
- Motivational/humorous quotes
But let’s not get tempted by pictures of puppies – that boat has sailed.
Targetted use of Screenshots, Infographics and Powerpoint can be used to good effect
And Videos provide an excellant opportunity to hook the viewer in with its movement and give exxtra reinforcement to the message through teh addition of auditry senses too.
Using rich visual content is really a no-brainer if you want to get your message across clearly and concisely: its more entertaining, more digestible for audiences and is more likely to be shared which will inevitably widen your engagement reach and extend your opportunity to pick up prospects.