𝟓 𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐭𝐨 𝐒𝐩𝐨𝐭𝐭𝐢𝐧𝐠 𝐚 𝐁𝐮𝐲𝐞𝐫 

It doesn’t matter how good to are at selling, if your lead is not interested in buying then you’re simply wasting your time.​
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So, if you want to make the big bucks, you need to weed out the tyre-kickers and concentrate only on the serious buyers.​
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I can hear you already shouting at me… ​
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“…𝘣𝘶𝘵 𝘩𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘪𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘪𝘴 𝘢 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 𝘣𝘶𝘺𝘦𝘳?” ​
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Well, it’s really not that hard when you know what to look for.​
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Do you want me to tell the secret to spotting a buyer❓​
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Let’s take a look at the most common buying signals:​
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✔ 𝐀𝐬𝐤𝐢𝐧𝐠 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬​
Some questions hold more value than others, but if your lead asks things like ​ “Who will be responsible for supporting the product?” or “How long does delivery take?”, then you know they are considering your offer seriously.​
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✔ 𝐑𝐚𝐢𝐬𝐢𝐧𝐠 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬​
When a lead has an objection, it usually means they are interested but don’t have enough information to make their decision. But remember, price is rarely a true objection only an excuse because a piece of the puzzle is missing.​
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✔ 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭𝐬​
It may seem like a throw away comment, but statements such as “This would work really well with our existing systems” or “It would look good in blue”, shows they are close to making the decision and are beginning to justify it in their own minds. ​
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✔ 𝐓𝐡𝐞𝐲 𝐀𝐬𝐤 𝐭𝐨 𝐋𝐨𝐨𝐤 𝐚𝐭 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬 𝐨𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟​
They are already imagining themselves having success with your product and just want reassurance that others have trusted in you before them.​
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✔ 𝐓𝐡𝐞𝐲 𝐚𝐬𝐤 𝐚𝐛𝐨𝐮𝐭 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐦𝐞𝐭𝐡𝐨𝐝𝐬​
They know the full price, want the product and now just want to spread the cost or get a discount. If you’ve covered all their other objections then you’ve got them in the bag.​
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‼𝘞𝘈𝘙𝘕𝘐𝘕𝘎 ‼​
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When you spot a strong buying signal, don’t be too quick to jump into the close … ease into it …. no-one likes being ‘sold’ to … use a trial close and if there are no more objections then gently ask for the order. ​
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