A few years ago, I went with my husband and 2 kids to Kuala Lumpur. It was late when we arrived and we were hungry having only had airplane food all day.
Our hotel was basic, but in a quiet street where everything was closed except for a small street cafe which was full of locals.
We found a table on the pavement and asked for a menu.
“Fora rice” came the reply.
“Menu please” we asked again.
“Fora rice” the waitress replied before disappearing in the direction of the kitchen.
A few minutes later, she returned with 4 bowls of rice and a steaming pot of something, which to this day, we’ve never been able to identify, but think was some kind of meat product (we called it Tubes and Valves, but it could have been snake, toad or chicken…who knows!)
Not being squeamish about food and seeing the same meal on all the other tables, we all tucked in … and it was delicious.
But I have many friends who would have rather gone hungry than risk eating something they couldn’t identify.
𝘈𝘯𝘥 𝘵𝘩𝘦𝘺 𝘥𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘱𝘰𝘪𝘯𝘵…𝘣𝘦𝘪𝘯𝘨 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘪𝘵 𝘮𝘢𝘺 𝘯𝘰𝘵 𝘣𝘦 𝘳𝘪𝘨𝘩𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶.
IN BUSINESS, IT’S NO DIFFERENT.
If you are selling solutions, you need to be able to identify the person in front of you and know if your solutions are right for them.
𝘈𝘧𝘵𝘦𝘳 𝘢𝘭𝘭, 𝘵𝘩𝘦𝘳𝘦’𝘴 𝘯𝘰 𝘱𝘰𝘪𝘯𝘵 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘱𝘢𝘪𝘳 𝘰𝘧 𝘴𝘩𝘰𝘦𝘴 𝘵𝘰 𝘢 𝘰𝘯𝘦 𝘭𝘦𝘨𝘨𝘦𝘥 𝘮𝘢𝘯.
So as a high ticket affiliate marketer, why would you try to sell your products or services to someone who has no money, interest or need in buying them?
Just about everyone you speak to tells you to create a client or customer avatar, which is right …. but not everyone tells you exactly how to do it.
And you can be left feeling at a loss knowing what you should be doing, but not how you should be doing it.
IT’S NO WONDER YOU CAN’T FIND THE RIGHT PEOPLE TO SELL TO.
It’s even possible you don’t recognise your own DNA, let alone someone else’s.
Some things are easier said than done and some are better not done alone … so reach out to your mentors, colleagues and friends … don’t let them brush you off, but get them to help you get to know your ideal customer as well as you know yourself.
And then you can focus on the business of selling.